smh.com.au, 30 October 2007

IN AN ominous sign for the tourism industry, the growing might of the Australian dollar has pushed foreign travellers towards cheaper destinations, while more Australians are likely to take their relative wealth overseas.
The dollar hovered around US92 cents yesterday, and its even healthier value against the yen is causing equal concern.The Australian Tourism Export Council said local operators must start marketing what was unique about Australia if they were to overcome potential damage caused by the strong dollar.Sydney, a prime destination for most overseas visitors, was “getting a little tired”, the council said, while the traditional marketing imagery of tanned lifesavers and sandy beaches may have to be modified to attract richer visitors.

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