eTN, May 20, 2008

The $2-billion online travel industry is getting crowded. After various travel portals trying to woo holiday makers to book on their website, it’s user review websites such as HolidayIQ and Trippundit that are mushrooming. These sites don’t sell holiday packages or tickets but tell you more about holiday destinations-what to see, what to do, where to stay et al.

Global majors are eyeing this travel information space too. TripAdvisor, a sister concern of Expedia, the $20-billion travel company will soon foray in the Asia Pacific region, with it’s India website.

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