If you follow this blog frequently you might know that from time to time we publish final master thesis from the students that graduated from the NHTV Master of Arts Tourism Destination Management.

This example is produced by Jesús René Cázares Juárez and has the topic of SHIFTING THE DESTINATION GOVERNANCE MODEL Case Study of Ensenada B.C. Below you can find a summary of the paper. Enjoy the read!

Governance, as a concept that relates to the involvement of various stakeholders within societies in the formulation and implementation of policies in order to achieve common goals and objectives, has seen its main application in the field of tourism on how implementing governance practices can contribute to sustainable tourism development. The materialization of good tourism governance practices at the destinations depends on the context-based implementation, structuring and management of a series of governance mechanisms. The aim of this study is to take a context-related approach to the analysis of the state of tourism governance, and propose context-related practical recommendations for the implementation of Good Tourism Governance at the municipality of Ensenada, located on the state of Baja California, México

This research found that there are several aspects that constrain Good Tourism Governance in Ensenada, such as:

  • Lack of involvement of local citizens and individual businesses in tourism policy formulation.
  • Changes in public administration cycles hinder strategic development.
  • Lack of legal and regulatory conditions that foster long-term sustainable development.
  • Lack of measurement of the effectiveness of marketing and promotion efforts.
  • No existence of a mechanism that exercises accountability for policy actions.
  • Lack of certainty as to the activities that authorities perform using public resources.
  • High dependence on public resources.

The findings recommend the implementation of a new DMO model consisting of a Private non-profit entity, legally constituted as a Civil Association, and financed by contributions made by the private sector businesses. The Private funding and management of the DMO are crucial for its functioning, since Public resources involve a certain degree of control from Public authorities. Its operations, projects and strategic vision will remain constant and transcend Public Administration cycles.

Constituted as a Civil Association, private businesses will be able to make financial contributions to the DMO while earning tax-exemptions. This is not only to stimulate funding, but to ensure that financing the DMO’s operations does not become a heavy burden for the private sector.

Show the thesis paper