The unexplored potential of promotional videos in destination marketing
If you follow this blog frequently you might know that from time to time we publish final master thesis from the students that graduated from the Master of Arts Tourism Destination Management at Breda University of Applied Sciences.
This example is produced by Baptiste Gautier and deals with the topic of the unexplored potential of promotional videos in destination marketing, a case study of The Wild Within in British Colombia. Below you can find the executive summary of the paper. If you would like to read the whole thesis, please send an email to master-tdm@buas.nl. Enjoy the read!
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