Destination branding is a set of marketing activities that support the creation of a name, symbol, logo, word mark or other graphic that readily identifies and differentiates a destination”(Steven Pike, 2009).
In recent months, Africa has been in the spot light and still is for the right reasons in terms of sporting events held in […]
Tourism is an industry that has an extended compromiser network (tourism can exercise power on many stakeholders). In terms of economical prosperity, on global level, tourism is one of the biggest contributors. On the other hand, tourism if not planned could also be the biggest contributor to economical failures and the mega-exploiter of natural […]
Sustaining tourism as a vehicle for economic development in any destination depends on maintaining destination competitiveness. What makes a tourism destination truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying memorable experiences and to do so in a profitable way while enhancing the well being […]
Consumer trends in tourism develop in many directions, one of them is based on the constant search for novelty and something more extreme. On 11th October 2009, Guy Laliberté, the seventh space tourist, returned to earth and this raises the question again if the final frontier for tourists is ultimately space. This article will […]
“Ethnic” has become a popular tourist icon consumed and promoted locally and afar (Gladney,1999)(1). Together with culture tourism, in recent years, ethnic tourism has been increasingly developed. Ethnic tourism is employed by many countries to facilitate economic and cultural development and to assist in heritage preservation (Li Yang, Geoffrey Wall, 2009)(1). Vietnam is striving […]
The majority of tourism markets are traditionally oriented from Western hemisphere. With Asia’s phenomenal economic growth global shifts are expected. While the world has always been predominantly influenced by Western concepts, Asia finds itself in a stage of confusion with increased possibilities for alternative, nearby market segments and Eurocentric concepts of tourism. Singapore decides […]
Children have been a target of sex tourism in developing and poor countries for many years. The contradiction in the existence of this phenomenon still lives on among different countries and stakeholders involved. As an initiative to put an end to this matter, the U.S. implemented The Child Protection Compact Act 2009. This act […]
The tourism industry of today is subject to drastic changes in demand patterns. Tourists are shifting their consumption habits from passive fun to active learning. The twenty-first century innovation of the tourism business is characterised by the experience economy; the new tourist is increasingly wishing to stimulate and enhance its knowledge through experiences (Buhalis […]
As tourism within a destination develops, so do the needs and expectations of the stakeholders involved. The tourism industry is extremely competitive. Countries are aggressively promoting themselves as ideal holidaying destinations in a bid to realize the long term profits available within the sector. Destinations are therefore challenged with having to distinguish themselves from […]
Global warming has become a widespread topic recently and is repeatedly in the news. Tourism professionals have little consideration for this aspect, despite the importance of this topic on a global level and the threat for many tourism destinations it entails. The World Meteorological Organization (WMO) and United Nations Environment Program (UNEP 2008) have […]
