22 09, 2008

How cross-cultural marketing becomes essential for destinations

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|0 Comments

Introduction

On September 09, 2008 Theodore Koumelis published an article, “What this growing international trend means for the travel industry”. This article explains what the increased confidence in online bookings means for the travel industry. The article can be found on: http://www.traveldailynews.com/pages/show_page/27010. A research report from Search Engine Optimisation provided the author with data on […]

22 09, 2008

Go even cheaper to cheap Thailand

By |September 22nd, 2008|Master in Tourism Destination Management, Thailand, Tourism consumer trends|0 Comments

Introduction

So you thought Thailand had a very good reputation of offering high service for reasonable prices? Wrong! It is still too expensive. That is what some hotels and tour operators are thinking. They lower their prices with 10-20% during the high season! In Thailand is an economical and political crisis at the moment and […]

22 09, 2008

Medical tourism growth in Asia region: Is it a win- win situation?

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|2 Comments

Introduction

Thailand is aggressively promoted as the health care center of the Asian region, aiming to attract 265.000 Indonesian visitors this year. Thailand focuses on the Indonesian market because of the country’s large population and the growth in visitors seeking medical care abroad along with their shopping. The expectancy of growth in visitor numbers is […]

22 09, 2008

Voluntourism is on the rise

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|8 Comments

Introduction

Surveys show an increase in awareness of a concept called volunteer tourism or voluntourism, which attracts travelers looking for a special tourist experience. Instead of a regular beach holiday, tourists can make a positive contribution to the society that they visit. Voluntourism takes place in all kinds of destinations and is suitable for all […]

22 09, 2008

Overseas Tooth-Tourism is booming!

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|4 Comments

Introduction

The EU is planning to introduce new rules which will allow dissatisfied British medical and dental patients to receive treatment in a member state of their choice – and reclaim all or part of the cost from the NHS. This situation makes that, according to recent figures from a private medical insurer, more than […]

22 09, 2008

Current issue in tourism: The authentic tourist

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|0 Comments

Introduction

Scotland’s tourism ambition is to grow 50% by 2015. In order to achieve this, authenticity has been identified as a key for consumer attraction and as a trend that matches Scotland’s brand. The article identifies 10 trends that are shaping the concept of authenticity and exemplifies these through two scenarios. The concept of authenticity […]

22 09, 2008

Medical tourism: Sea, sun, sand and…surgery

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|1 Comment

Introduction

The article ‘Medical tourism: Sea, sun, sand and…surgery’ was written by John Connell in 2005 and published on sciencedirect.com in 2006.

In this article the author discusses the emergence of a new and distinct niche in the tourist industry: medical tourism. “[…] the attempt to achieve better health while on holiday […] has been taken […]

22 09, 2008

Senior Citizens – Tourism's golden hope?

By |September 22nd, 2008|International Tourism Context, Master in Tourism Destination Management, Tourism consumer trends|0 Comments

Introduction

The idea of the aging population and its implications on the world tourism market is a topic that has raised a lot of interest in recent times. The senior citizens, the 60+ or third age as they are so often referred to, are increasingly becoming an important target market for most tourist destinations. In […]

22 09, 2008

Is Adventurous tourism the new trend?

By |September 22nd, 2008|Master in Tourism Destination Management, Tourism consumer trends|0 Comments

Introduction

Adventure Tourism is known as nature- based or commercial recreation. The adventure sector is a trillion- dollar industry, because of the recreational equipment and residential components. According to the tourism industry outdoor tourism, largely adventure makes up at leas one- fifth of the global tourism industry. The commercial adventure tourism sector is only growing, […]

22 09, 2008

Tea tourism – your cup of tea?

By |September 22nd, 2008|India, Master in Tourism Destination Management, Tourism consumer trends|0 Comments

Introduction
India’s north-eastern region looks back on a long tradition of producing some of the finest and most expensive teas in the world. Probably the most renowned areas in the region comprise Assam and West Bengal (Darjeeling), some of the largest tea producing areas in the country. However, deteriorating international prices and stiff global competition […]