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Below you will find research publications, theses, papers and reports from TDM staff and students. They will give you a good insight into the scope of the master programme in Tourism Destination Management as well as provide you with a interesting resource of quality tourism research papers.

Feel free to browse around, many of the publicatios can be downloaded for free!

Cause and Effect. Capacity Development in the Tourism Industry: A case study of Bali

Veronica Wee

Veronica Wee

Master in Tourism Destination Management graduation dissertation by TDM student Veronica Wee (December, 2013)

The objective of this research is to investigate capacity building initiatives in the tourism sector of Bali through a comparative approach, in order to develop strategies that will assist capacity building agencies and organizations alike to optimize capacity building initiatives.

Capacity building is a form of new world investment. Its purpose on its own can be defined in many different ways, by many different organizations. This investigation, undertakes a research in interest of this catalytic approach in capability development within the tourism sector of Bali, the different actors involved in capacity development and the change that capacity building brings to its receivers. In a larger context, capacity development is a form of action used to support the likes of change management. Especially in today’s world where change is inevitable and comes upon an organization in complex and dynamic ways, organizations find capacity building a common way of supporting and promoting a culture shift to adapt to change.

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“Happiness is a place” – An investigation to Explore the Relationship between the Happiness concept of the Bhutanese people and the value the concept adds to a Dutch visitor.

Master in Tourism Destination Management graduation dissertation by TDM student Tshewang Palden (December, 2011)

Even though, happiness still is vague and subjective topic and there would never be an end to studies and research, yet the researcher took a step forward to investigate and explore how the happiness factor would relate to tourism and in which way it would be beneficial to both the communities–the Bhutanese and the Dutch.

The happiness of the Bhutanese people may be an attraction for a Dutch visitor to a certain extent. However, these values derived from culture and tradition etc is similar across other neighboring countries. Hence a greater effort is required for Bhutan to differentiate itself as a destination of a truly authentic and unique experience. And in order for this to happen, the Bhutanese tourism board and others stakeholders involved must be aware of the differences in perception of happiness between the Bhutanese and the visitors and appreciate them. The need to genuinely happy and share the emotional and the cultural values that instill happiness in the Bhutanese must be explained and also ensuring how this experiences can be of value from a different cultural context. In respect to the Dutch it is also equally important to realize the differences in the perception and acknowledge that sharing their expectations and experiences on happiness in Bhutan would encourage the Bhutanese to value what they have or do not have and reinforce this unique concept of Gross National Happiness.

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Marketing Partnerships in Polycentric Regions: Consideration of Critical Success Factors tested in the Ruhr Area (Germany)

Kim Hueneke

Kim Hueneke

Master in Tourism Destination Management graduation dissertation by TDM student Kim Hueneke (December, 2010)

Destination marketing is a challenging task due to the very fragmented and diverse nature of the tourism industry. Especially the image creation depends on various factors and as a result collaborations, partnerships and successful stakeholder management become indispensable. Regions and polycentric destinations therefore offer a very instructive case study to test theories on marketing partnerships since a holistic umbrella brand for neighbouring sub-destinations is the aim of multiple local destination marketing organisations (DMOs). The Ruhr Area (Germany) is used as a case study due to its unique but also exemplary combination of characteristics that are relevant for the chosen research focus. The analysis, the results and the conclusions of this dissertation are relevant for the academic discussion of destination management and marketing partnerships and worth consideration for destination marketing offices – of sub-destinations, regions and countries.

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Developing Tourism Strategies through Arts & Culture can add Quality to an Emerging Destination (case study of Peru)

David Perea

David Perea


Master in Tourism Destination Management graduation dissertation by TDM student David Perea Kihien (December, 2011)

The preliminary aim of this dissertation is revealing the relevance of developing cultural and artistic assets in tourism strategies in order to increase quality in an emerging destination. To study if cultural tourism adds quality to an emerging destination was the major objective of this dissertation. The main research goal for the thesis was the following: Analyze how developing the arts and cultural tourism can increase quality in an emerging destination like Peru.

The preliminary aim of this dissertation is revealing the relevance of developing cultural and artistic assets in tourism strategies in order to increase quality in an emerging destination. To study if cultural tourism adds quality to an emerging destination was the major objective of this dissertation. The goal was to investigate if cultural tourism and the arts can sustain an attractive and prosperous destination. Research indicates that “With globalization cultures no longer keeping their cultural identity “Cultural globalization” come to play which defines as “acceleration in the exchange of cultural symbols among people around the world, to such an extent that it leads to changes in local popular cultures and identities” (Nijman, 1999). As stated by Nijman globalization can changes the cultures around the world and also have an impact on the cultural flow in diverse localities everywhere. Consequently the objective is to find out if tourism development can create authentic identity in the interest to add differentiation and not lose the vital elements of the destination from this cultural globalization.

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Tangled Affair or Fruitful Relationship? Foreign Aid Involvement in the Tourism Policy Process of Lao PDR


Master in Tourism Destination Management graduation dissertation by TDM student Nadine Fiaux (September, 2011)

Master in Tourism Destination Management alumni Nadine Fiaux

Nadine Fiaux

What defines the effectiveness of foreign aid involvement in tourism policy? The answer is not easy to give as foreign aid involvement and the donor-recipient relationship are complex issues. The policy process has an inherent set of challenges especially for developing countries and due to a lack of funding and expertise foreign aid can play an important role in policy. The research question for the thesis was the following:

Analyse the effect of foreign aid involvement in tourism by assessing the impact of the donor-recipient relationship on the tourism policy process using the case of Lao PDR.

As a result of three months research about donor-recipient relationships in Lao PDR, three main areas have been identified which define the effectiveness of the process. A lack of coordination can be harmful by diverting attention and reducing leverage. Differing priorities lead to misconceptions and conflicts. A lack of partnership building results in a dominated relationship reducing the benefits for both. As long as these three factors, arising from the combination of the relationship characteristics, are not addressed, they will stand in the way of building fruitful relationships. Recommendations are made for both parties to coordinate for effectiveness, align priorities and build partnerships. There is not one ideal way to manage this complex relationship and hence future research is needed allowing for continuous adjustments.

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Alex Pio

Alex Pio

An Analysis of Community-Based Tourism Partnerships in Lao PDR

Community-Based Tourism (CBT), where communities are directly involved in the ownership and operation of tourism products, has been one of the most utilized models to alleviate poverty and develop rural communities through tourism. The inclusion of the private sector in to CBT Partnerships has shown to be an effective method to increase a project’s commercial viabillity, which is often the greatest cause of CBT failures. Lao PDR is a low-income country which for the past 10 years has been honing CBT partnership approaches, many of which have now reached a maturnity whereby they can be evaluated. Research is required to identify the success factors, constraints and replicability of such models in order to consolidate and develop the most appropriate approaches in each situation.

The goal of this research is to update the current knowledge pool on CBT Partnerships through identifying contemporary approaches in Lao PDR, analyzing their constraints and success factors, and recommending ways to more effectively replicate and expand CBT Partnership models.

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Communicating destination brand personality; The case of Amsterdam

Laura van Meer

Laura van Meer

Master in Tourism Destination Management graduation dissertation by TDM student Laura van meer (December, 2010).

As competition between destinations is increasing, differentiation becomes more important. In this dissertation Amsterdam was analyzed based on the implementation of brand personality in their city marketing. The following objective is formed for this dissertation: ‘To analyze the implementation of brand personality in the city marketing of Amsterdam and to compare the brand personality components between the perspective of brand founders and culture representatives/inhabitants in order to conclude an existing or non-existing gap.  In addition, advice on implementation strategies for the use of brand personality on the basis of different perspectives will be formulated’. Take a look at the executive summery, or download the entire dissertation by clicking on the button below!

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Jorinda Ballering

Jorinda Ballering

How tourism contributes to Corporate and Societal Responsibility, creating new forms of development aid in the Netherlands

Master in Tourism Destination Management graduation dissertation by TDM student Jorinda Ballering (December, 2010).

The following objective is formed for this dissertation: “to analyze the flow of global social justice, and the position of Dutch donors on macro, meso and micro level in the Dutch society on basis of individuals’ perspectives working for Dutch organizations involved with some means of development aid’. Take a look at the executive summery, or download the entire dissertation by clicking on the button below!

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Diaspora and destination image – A Study of Ghanaian Community in the Netherlands creating Destination Image to The Dutch Community

Master in Tourism Destination Management graduation thesis by TDM student Ada Allotey on Diaspora and destination image (September, 2010).

The research report, ‘Diaspora and Destination image’ was initiated to look at the role Ghanaian community in the Netherlands can play in creating a destination image for Ghana as a leading tourist destination to their Dutch host. Take a look at the executive summary, or download the entire thesis by clicking on the button below!

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Julio Benedetti

Julio Benedetti

The competitiveness of Brazil as a Dutch holiday destination

Master in Tourism Destination Management graduation thesis by TDM student Julio Benedetti on destination competitiveness (November 2010)

Goal:  to analyse the competitiveness of Brazil as a tourism destination for the Dutch outbound holiday market

• Who are the competitor destinations?   • What are the factors of competitiveness?  • How important are these factors? • What is the performance of Brazil and its competitors in each factor?   • And its practical implications?

Main conclusions

Research results• The main competitors of Brazil in the Dutch holiday market are Mexico, Cuba, Thailand. South Africa is as competitive as Brazil; the least competitive destination is Costa Rica;

• Thailand was never considered as a competitor of Brazil by previous researches: interestingly, the results goes in accordance to the new competitive position of Brazil: its competitive set is expanding from regional to worldwide destinations;

• The five most important factors that influence the competitiveness of a long-haul destination in the Dutch holiday market are climate, cost-value, tourism attitude, nature and safety;

• Some pratical implications: Brazil should focus more on cost-value and safety, for instance, and less in climate, when designing its destination strategies and marketing actitivies;

Read on for a more extensive summary including the topic motivation and research methodology or:

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Destination Stakeholder’s Perspectives in Tourism – the Case of Palawan, The Philippines

Field research conducted within the framework of the Master Course in Tourism Destination Management, 2007

This document presents the summarized results of Master students’ research implemented in the island of Palawan in the period between April 8th and May 4th, 2007. It reflects the student’s views on recent tourism developments and issues taking place at Palawan from three stakeholder perspectives:

  • Other Tourism Organisations – by students (chapter 2)
  • Small and Medium Enterprises – by students (chapter 3)
  • Large Tourism Companies – by students (chapter 4)
  • Conclusions and reflections – by lecturers (chapter 5)

In each chapter, a group of students present and discuss their findings and try to find solutions for the issues at stake. In general, the staff members who were involved in the Puerto Princesa field research felt that the quality of the students’ work is indeed worth publicizing. In the concluding chapter, NHTV staff members who visited Palawan during the field research period and have supervised the student groups, will reflect upon methodological issues as well as tourism development issues taking place at the island of Palawan. It is important to mention that all recommendations in this report are party interpretations of students and staff, based on the information gathered during a relative short time of 4 weeks. An academic research has not been conducted. All of us are very aware of the fact that we were, and are, still outsiders, and not insiders, at this beautiful destination.

When citing this report, please take in consideration the short research period and (educational) context the research was executed in. In this research, learning and discovering went hand in hand. All references used by students and graphs related to primary researches are included in the annexes to this publication.

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Domestic and International Tourism in a Globalized World

Research in Progress Paper presented at the International Conference “Ever the twain shall meet – relating international and domestic tourism” of Research Committee RC50 International Tourism, International Sociological Association Jaipur, Rajasthan, India November, 24 – 26, 2008 (Eke Eijgelaar, Paul Peeters, and Pieter Piket)

Abstract
The tourism sector and tourism research community focus mainly on international in- and outbound tourism volumes and expenditures. But international tourism is only one part and certainly in number of arrivals, domestic tourism is several times larger than international. However, consistent data on world-wide domestic tourism are not so readily available. This paper therefore first focuses the development of domestic visitor numbers over time per country. These numbers will be compared to the international inbound and outbound visitor numbers per country. An international comparison will be included as well. The next step will be the recognition of the economic importance of domestic compared to international tourism. The respective environmental impacts with a specific focus on GHG emissions of domestic compared to international tourism will be subject of our research as well. To conclude, we recommend an alternative, more accurate metric than border crossings to distinguish between domestic and international tourism.

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Understanding Cultural Complexity: Culture, power and identity in Tourism: An analysis of tensions mong collective social identities

Case Study in Lanzarote by Fernando Barrios Martin (August 2008)

For the article with the full summary please click here.

For purchase see: https://www.morebooks.de/store/gb/book/tensions-amongst-collective-social-identities:-the-island-of-lanzarote/isbn/978-3-8443-9300-2

Nautical Tourism Potential in the Dalmatia Dubrovnik Region – An opportunity lost?

Master in Tourism Destination Management alumni Bente Derksen

Bente Derksen

Dissertation by TDM student Bente Derksen (2007)

One of the most attractive forms of tourism in Croatia is nautical tourism. Dalmatia is often seen as the most beautiful coastal region, with the most potential for nautical tourism. Dalmatia is divided in four regions. The most southern of them, the Dalmatia Dubrovnik Region however, is the only one which does not have nautical tourism listed as priority issue. This policy decision is based on in the strategy report ‘Croatian Tourism Development by 2010’, by order of the Ministry of Tourism in 2003. This dissertation analyses the impacts of this decision and the potential for the Dubrovnik Region, what developments are taking place and what the future plans are. In addition, the reasons and motivations behind this ministerial decision are investigated.

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The changing tides of Venice – Future scenarios of the world’s touristed city

Master in Tourism Destination Management alumni Fabio Sergio Tat

Fabio Sergio Tat

Dissertation by TDM student Fabio Tat (2007)

Venice experiences an invasion of 15 million visitors a year and most of these converge in the historic centre. Current tourism arrivals are resulting in many problems such as: environmental degradation, heritage management problems, conservation issues and major impacts on, and implications for, the host community. This results in the fact that Venice is heading towards a day when it may become the first major city on the planet that is transformed from a once vibrant mercantile city into a historical theme park or a tourist resort. Not a built theme park or resort like Disneyland or Club Med, concocted on a drafting table, but one that emerges because it no longer has within its buildings and piazzas a living, viable host community and yet remains a major international tourist attraction. Where many think this is a worse case scenario, for the state of the city itself but also for her tourism appeal, there are others that do not see this as a problem. This is where the discussion about the future of Venice starts. A discussion which is mainly about the importance of having a host community in a (tourism) destination.

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Using GIS tourism research in combating poverty in developing countries: the case of Phuket, Thailand

Centre for Sustainable Tourism and Transport publication (2006) by Martin Landré and Jos van der Sterren – TDM lecturers

In this paper a description is given of a first pilot project in which NHTV students have gathered GPS land use data. These were analyzed for a specific tourism destination, in this case Phuket, Thailand, before and in the aftermath of the Tsunami disaster.

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