A growing number of visitors to Western Australia have a strong interest in experiencing Aboriginal history, art, culture and heritage. With international visitor numbers expected to increase by 5.2% every year over the next ten years, there are huge opportunities for Aboriginal people to become involved in tourism. For the vast majority of Aboriginal people, engagement with the tourism industry means much more than earning an economic livelihood. Often social and cultural issues are key drivers for tourism development. Sustainable tourism enterprise can mean:
- maintenance of cultural and social values;
- jobs for youth; and
- pride in showing the rest of the world a living culture.