TTGasia.com, May 30 – Jun 5, 2008
THE growth of mid-class business travellers and traders in Indonesia, and the trend of investors looking for a quick investment return have opened up opportunities for the development of budget hotels in Indonesia, below the three-star category. It was Accor who first saw this opportunity and introduced the Formule 1 brand into the country in 2006.
The trade was sceptical of Accor’s success initially. They argued the idea of hotels with minimum services (eg, no restaurants and bellboys) would not suit the Indonesians, who were used to being pampered.
