Introduction

Surveys show an increase in awareness of a concept called volunteer tourism or voluntourism, which attracts travelers looking for a special tourist experience. Instead of a regular beach holiday, tourists can make a positive contribution to the society that they visit. Voluntourism takes place in all kinds of destinations and is suitable for all kinds of travelers, who are looking for ways to ‘give something back’. Students make up the majority of voluntourism travelers but also baby boomers are interested in activities that gives their life meaning. Moreover they have the freedom and particularly the income to travel.

Original article by Mark Rogers: “Voluntourism is on the Rise” (17 September 2007) (students will be a le to find the article here)

Essay by Renske Bijl
Master in Tourism Destination Management student 2008/2009

A big variety of people are showing interest in the phenomenon of voluntourism. All these people have one thing in common; they are looking for ways to ‘give something back’. Voluntourism can take place in a wide variety of destinations and exists of a diversity of projects and activities. A survey conducted by Travelocity’s found that 11% of the respondents plan to volunteer during their holiday in 2007, compared to 6% of the respondents in 2006. Voluntourists are mainly students traveling during their school breaks, and baby boomers who have the resources for this kind of experience. Companies and agencies cater to this trend and take advantage of the price people are willing to pay for the experience.

Lecturer Greg Ashworth delivered a speech about the blue-grey transition: from sand / sea to heritage tourism. Issues like environmental conservation and senses of local identity become more and more important. People want to learn about the destination and about the local culture. Tourists are looking for experiences that will not only contribute to their personal development but also positively to the social, natural and economic environment in which they participate. This argumentation gives an explanation for the increase of interest in volunteer tourism.

Students make up the majority of voluntourism travelers, they travel mainly during their holidays. Volunteering projects offered by an organization often requires a commitment of several weeks which explains the interest of students and baby boomers. A survey conducted in 2007 by Cheaptickets.com shows that 55% of the respondents would consider 1 or 2 day volunteering, which is now difficult to find. Based on my working experience for the company Andaman Discoveries, located in Thailand and offering volunteer programs from 1 day to 1 month, I can conclude that agencies are missing out many potential volunteers who can only engage themselves to a project for a few days.

Volunteer programs concerning underprivileged children and orphans or working on projects with local communities are in favor with voluntourists, and they are ready to pay for the experience. For example the one week “Community work with children in Kenya”, offered by travel provider I-to-I, costs $ 1.390, excluding flight, visa costs and insurance! For this amount the volunteer will be accommodated in a house with volunteers or with a local family, breakfast and dinner is included. At extra costs the volunteer can have a private room and some luxury. Because volunteers have to pay a lot of money for a project, the agency providing the project is often more focused on satisfying the desire of the tourist than on the volunteer project itself.

As people join a voluntourism adventure they should ensure that programs give preference to the benefits of the volunteer projects over the wants of the volunteers. People should generate concrete benefits for the community, not just an impressive addition to their resume.